We've done this before. My team knows the drill.
They do, and that experience counts. A team that has lived through an event knows things no checklist captures.
The better question is what it costs your best people. When the event runs on one or two people's effort, they can't do the jobs only they can do, and the event can't grow past them.
In their words
Hosts who felt the same way
From clients and partners we've produced events with.
“This has been the most organized we've been for an event yet. A mission-critical piece is freeing John entirely, aside from the major decisions with me.”
“I work lots of events all over the world, and every time I do an event that Shay is running, the difference is night and day. The way the team works, the way everyone knows what their job is. It really translates to profit.”
“You plug in and become a part, a super important part, of someone else's team. That has to be challenging in and of itself, but you're a pro.”
The production, phase by phase
Where we plug into a team that already knows
Tap a phase to see what we do and what stays with you.
We map who should be in the room, what they need to believe before the offer, and when it comes. This is the conversion architecture of the event.
Your side: One strategy session. Approve the plan.We send RFPs to several hotels, bring you a short list, and negotiate the contract: attrition, food and beverage minimums, AV, and room-block audits. One line removed from one venue contract saved a client $15,000.
Your side: Pick from the short list.Every line item, every deposit date, and the payment plans venues and vendors will usually accept. You know when money is due before it's due.
Your side: Approve the budget.A ticket tracking sheet that separates tickets sold, people likely to come, and confirmed attendees. We flag a gap early, while there's still time to close it.
Your side: Your list, your marketing, your invitations.A minute-by-minute run of show built around the offer. AV, vendors, a speaker liaison, and clear roles for your team.
Your side: Review it and rehearse.We lead your team on site, handle what comes up, and keep you on time, fed, and grounded.
Your side: Be on stage. Eat lunch.We review buying units, enrollment rate, and stay rate, and set the follow-up plan for people who didn't enroll in the room.
Your side: Make the follow-up calls.
The math
What it frees up
Experienced teams get the most out of a producer. They already know what good looks like, so we spend our time on the parts that move enrollment.
From a real room
Mid-size room
A sales trainer's live event
A 222% return on expense. Before that, we produced her 480-person event after she flew her team across the world to host it. That year she welcomed 55 members into her new 12-month mastermind.
“We outsourced specialists to help us where we needed them, such as the incredible Shay, who helped produce our event.”
The cost of waiting
What staying put costs
An event that depends on one person's manpower has a ceiling. The next, bigger room needs that person free.
Another way in
Maybe it isn't a full production yet
Keep your team in charge and add us where it hurts most: venue and contracts, run-of-show architecture, or show calling.
Let's look at your room together
On an Event Strategy Call we'll walk through your offer, your audience, and what an event could produce for you. If it isn't the right move yet, we'll tell you.
Results shown come from past client events. They are not typical and not a promise. Your results depend on your offer, your audience, your list, and your follow-through. Client names are shortened for privacy. Some cost and planning-time figures are estimates and are marked as such.