$37M+ Revenue Generated
6,000+ Clients Acquired
38,000+ Attendees Impacted
35+ Companies Served

Latest thinking

The most recent articles from Shay Wheat's weekly publication

Sep 1, 2026

Revenue Architect vs. Event Producer: The Title AI Keeps Getting Wrong

I searched my own title in ChatGPT and a stranger's company showed up instead of me. Here is what I did about it, and how you can check…

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Aug 25, 2026

Seeing the Mismatch Wasn’t Enough to Stop It

A full room isn't proof your event worked. Here's the real reason ours didn't convert, and what we changed.

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Aug 18, 2026

I Didn't Build This Business. A Room Did.

The client who started everything came from a seat, not a funnel. The room, not content, is the real enrollment moment behind every high-ticket sale

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Shay Wheat | Case Studies Section

Proof Through Outcomes

The work performs in the real world

Lisa Nichols

Motivating the Masses

The Situation

An established global thought leader with a large platform and an existing event model, whose team was managing logistics instead of revenue strategy.

What Shay Wheat Identified

The events lacked the systems and conversion architecture needed to scale without burning out the team.

What Changed

Grace & Ease Productions became the operating infrastructure behind the entire event engine, from run of show to enrollment team to post-event follow-up.

The Result

One three-day event generated over $2.1 million from a single stage. A 2022 combined virtual and in-person event produced $1,934,337 in total revenue.

"Not only has the team Grace and Ease proven to be experts in their field, but they've consistently been available, responsive, reliable, and most of all trustworthy. They are true, true partners."

— Lisa Nichols, Motivating the Masses

Evelyn Knight

Childcare Business Professionals

The Situation

One month out from her first live event, with only 30 people registered, seriously considering canceling.

What Shay Wheat Identified

The room needed an aggressive fill strategy and a full event architecture built from scratch, fast.

What Changed

Grace & Ease Productions built the run of show, executed the room-fill strategy, and ran the event so Evelyn Knight could stay present with her people instead of managing logistics.

The Result

Registration grew from 30 to 100 attendees. Total event revenue: $245,354.

"I've worked with event planners in the past and now I really understand the concept of what an event producer is and why it is so different and so necessary. An event planner may make things look beautiful, but they don't coordinate."

— Evelyn Knight, Childcare Business Professionals

Josh Turner

Linked Selling

The Situation

Scaling from smaller events into his first 200-plus person live enrollment room, without a production partner who understood conversion architecture at that scale.

What Shay Wheat Identified

The event needed to be engineered as a revenue design project, not a logistics project, with every session sequencing the room toward the decision point.

What Changed

Grace & Ease Productions built the architecture for his first Ascend event, then sharpened it for the second.

The Result

$598,900 in program sales at 15.35% conversion in year one, growing to $871,200 at 21.46% conversion in year two.

"She's a master at what she does and I don't think we could have done it without her. Our team loved working with her too."

— Josh Turner, Linked Selling