For Coaches, Consultants, Speakers & Credentialed Experts
Strategic Event Services for Coaches, Consultants & Speakers
Here's How You Can Work with Grace & Ease Productions To Turn Your Next Event into a Client-Generating Asset
Grace & Ease Productions is an event revenue strategy and production firm for established coaches and consultants. We build events that convert, not just fill a room, turning attendees into authority, credibility, and predictable revenue.
Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees and collaborating with well-known names such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. We assist Speak-to-Sell clients to be highly profitable with their events: one client recently generated over $2.1 million dollars in a single Virtual Live 3-day event.
Our clients have generated over $37 million in revenue, gained over 6,000 new clients, and changed the lives of over 38,000 attendees.
Our team handles all the planning, speaker & sponsor support, and production of Virtual Live and In-Person events to create experiential, revenue-generating events for attendees.
Most planners make events look good. We make them convert.
Custom Event Strategy & Production
Delivered by our Certified Event Production™ team
An event that works starts with strategy, not staging. Before we touch a run of show, we map your offer against your audience: what has to be marketed, what has to be believed, and what has to happen in the room for someone to say Yes.
That’s the event revenue strategy work. It decides who’s in the room, what they hear and in what order, and when the offer arrives. Production comes after that, and only in service of it. Venue, AV, staging, run of show, all built around the conversion path we’ve already designed, not the other way around.
Our Certified Event Production™ team handles that execution, so every detail on site reinforces the decision your event was designed to produce.
Contact us today to schedule a consultation, and let us bring your vision to life.
Event Revenue Strategy Consultation
Looking to maximize the impact of your marketing and sales efforts through events? Our event-based marketing and sales strategy consultation services can help!
Our team of marketing and sales consultants develops event-based strategies built around your specific goals and budget. We understand what it takes to use events to drive business growth, and we build a tailored plan around your specific needs.
Whether you’re looking to generate leads, increase sales, or build brand awareness, our consulting services can help. This includes event strategy development, lead generation tactics, sales enablement tools, event promotion, and more.
Our consultants work with you every step of the way, identifying opportunities for growth and giving you specific recommendations you can act on.
Contact us today to schedule a consultation, and let us help you drive business growth through events!
Build Beyond the Event
Conversion & Retention Systems
Getting someone into the room is only the beginning. The real value of an event comes from what happens next: how attendees move toward enrollment, how new clients are welcomed into your world, and how the experience continues long enough to create stronger results, renewals, referrals, and long-term client value.
We look at the full journey surrounding your event, from attendance and enrollment through follow-up, onboarding, retention, and renewal, and identify where people are disengaging, where momentum is being lost, and where a stronger system could create more revenue from the audience and clients you already have.
Our systems increase engagement, extend client lifetime value, and scale your business with ease, so your event becomes part of a larger growth ecosystem instead of a single revenue moment.
This work may include post-event conversion strategy, follow-up sequences, onboarding experience design, client engagement systems, retention strategy, renewal pathways, referral opportunities, and the connection between one event and the next.
Schedule a Strategy Call with ShayVenue Sourcing Services
Finding the perfect venue for your event can be overwhelming and time-consuming, especially with the resurgence of in-person events and venues booking up faster than ever. At Grace & Ease Productions, we simplify this process by using our extensive network and industry expertise to identify the best venues that match your event’s vision and requirements. We handle the research, initial vetting, and negotiations, presenting you with only the most suitable options and securing the best possible terms to save you time and money.
Our support doesn’t stop once you’ve selected a venue. We manage contract negotiations, ensuring favorable terms and analyzing the fine print to protect your interests. We also act as your liaison with the venue, ensuring clear communication and coordination, and conduct thorough venue audits to prevent last-minute surprises. Partnering with Grace & Ease Productions means you can focus on your event’s content while we take care of the details.
What business owners ask before they book the call
Do you work with coaches and consultants running high-ticket enrollment events? +
Yes. That's exactly who this is built for. If you're an established coach, consultant, or credentialed expert selling a program somewhere in the $10K to $100K range and want to use a live event to enroll people into it, that's the kind of high-ticket enrollment event Grace & Ease is built to produce.
What's the difference between an event that fills the room and one built to convert? +
A full room and a qualified room aren't the same thing. Filling a room is a marketing outcome, and it's the outcome most event production companies are built to deliver. Converting a room is a structural one, it depends on who's actually in the seats, what they believe walking in, and whether the event is built to move them toward a decision. That's the difference between hiring someone to fill your room and hiring Grace & Ease to build one that converts.
Can Grace & Ease help if my event had great attendance but low sales? +
Yes. Strong attendance with weak sales usually means the issue is somewhere in the event strategy, audience qualification, offer alignment, messaging, sales process, or the way the enrollment moment is being handled. We review the full attendee journey to identify where buying momentum is being lost and what needs to change to improve conversion.
What happens after the event to turn attendees into clients and retain them? +
The event should not be the end of the relationship. We help design the path from attendance to follow-up, enrollment, onboarding, engagement, retention, renewal, and referral. The goal is to keep momentum moving after the event so more attendees become clients, new clients stay engaged, and the event continues creating value long after the room closes.
How do I know if I'm ready to host an event? +
You're likely ready if you already have a clear offer, an audience who trusts what you teach or sell, and some track record you can point to, testimonials, results, media, a book, a podcast. What most experts are missing isn't authority. It's a live room built to turn that authority into decisions and revenue. If that's you, the event isn't a leap. It's the next structural piece.
What do I need to already be selling for this to work? +
An event works best when you already have a program to invite your attendees to during the event. It can be private or group coaching, a program, a certification, an advisory offer. The event's job is to build the trust and clarity that makes selling that program easier. It's not built to work if you don't yet have an offer. One thing to note, is that we see many different offers, so not having a complete offer right now, doesn't mean we can't help you. We see what you are doing, and know we can help.
What does this cost? +
A live event like this has two layers of investment. There's what it costs to produce, venue, catering, AV, marketing, typically $30K to $75K depending on venue and city. And there's what it costs to work with us to build and run it. Our fee is scoped to your specific event once we understand your audience size and goals, that's part of what the Strategy Call is for.
How much can I expect to make from an event like this? +
No one can promise you a number, and you should be careful with anyone who does.
Your revenue is not decided by room size or production value. It is decided
by your offer, whether the room is qualified instead of just full, and whether
the event is built to move people to a decision.
Get that right and a small room can outperform a big one.
Get it wrong and a full room still walks out without buying. Deborah F. generated
$157,968 from a room of 20 people at her first event. Amy Y. crossed nearly half
a million at hers. Lisa N. ran a single three-day event that produced over $2.1M.
Specific client results, in specific conditions. Not a forecast for your event.
Most planners make events look good. We make them convert. Before you book a
venue, we look at whether yours is built to convert.
How long do I need to promote this? +
Plan on roughly 180 days of total lead time from the day you commit to the day the event happens. The first 90 days go into planning, venue, structure, and offer alignment, before a single promotional email goes out, and the remaining 90 days are dedicated to marketing and filling the room. Compress that runway and you end up filling the room with less qualified attendees, and stretch it too far and the momentum stalls before the event date ever arrives.
Your Event Revenue Estimate
This is sample math for what one focused live event could create when ticket revenue and offer conversions work together. Your real numbers are part of the Strategy Call.
Sample numbers based on average offer price. Your real math is on the call.
