Questions hosts ask before their first (or next) live event

Coaches, speakers, and consultants ask us these on almost every strategy call. Pick the one closest to yours.

Every one of these questions has a structural answer, and it is rarely "work harder" or "wait until things calm down."

Do I have time to host a live event?

Planning a first event“I'm already at capacity. I can't add planning an event on top of everything.”Read the answer
Hosted before“Our last event took over my life for three months. I can't do that again.”Read the answer

Is an event producer worth the cost?

Planning a first event“That's a big investment before I've sold a single ticket.”Read the answer
Hosted before“We already pay for the hotel, the AV, and the food. A producer on top of that doesn't pencil out.”Read the answer

Can my team run the event instead?

Planning a first event“My assistant is great. She can book a hotel and handle registration.”Read the answer
Hosted before“We've done this before. My team knows the drill.”Read the answer

What if the event doesn't pay off?

Planning a first event“What if I don't fill the room? What if nobody enrolls?”Read the answer
Hosted before“Last time we barely broke even. What if it happens again?”Read the answer

What if we hired an event person before and it went badly?

Hosted before“We hired an event person before and it didn't go well. I'm not doing that again.”Read the answer

Why host in person when I can launch online?

Planning a first event“I can launch online. Why would I need a room?”Read the answer

Can I host an event without it feeling salesy?

Planning a first event“I don't want to run one of those pitch-fest events.”Read the answer

How do I get my boss to approve an event producer?

Ops manager or EA“Everyone assumes I'll run our event. I know we need a producer. I just don't know how to say that to my boss.”Read the answer

Don't see your question here?

Bring it to an Event Strategy Call. We'll walk through your offer, your audience, and what an event could produce for you, and if it isn't the right move yet, we'll tell you.

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