We already pay for the hotel, the AV, and the food. A producer on top of that doesn't pencil out.
Those line items are real. When you've paid them yourself, you know exactly how fast they add up.
A good producer pays for part of the fee inside those same line items. Attrition clauses, food and beverage minimums, AV scope, and room-block audits are where hosts lose money without seeing it. The rest of the fee usually equals one or two enrollments.
In their words
Hosts who felt the same way
From clients and partners we've produced events with.
“I love that you pivoted event production from a cost center into a profit center for businesses. Very, very, very smart.”
“Negotiating with the hotels, that was huge, because you have someone in house that knows the hotel world inside out.”
“Year after year, they have helped us inspire, engage, and transform thousands who have joined us at our events. And just as important, these events consistently generate multiple six figures.”
The production, phase by phase
Where the savings come from
Tap a phase to see what we do and what stays with you.
We map who should be in the room, what they need to believe before the offer, and when it comes. This is the conversion architecture of the event.
Your side: One strategy session. Approve the plan.We send RFPs to several hotels, bring you a short list, and negotiate the contract: attrition, food and beverage minimums, AV, and room-block audits. One line removed from one venue contract saved a client $15,000.
Your side: Pick from the short list.Every line item, every deposit date, and the payment plans venues and vendors will usually accept. You know when money is due before it's due.
Your side: Approve the budget.A ticket tracking sheet that separates tickets sold, people likely to come, and confirmed attendees. We flag a gap early, while there's still time to close it.
Your side: Your list, your marketing, your invitations.A minute-by-minute run of show built around the offer. AV, vendors, a speaker liaison, and clear roles for your team.
Your side: Review it and rehearse.We lead your team on site, handle what comes up, and keep you on time, fed, and grounded.
Your side: Be on stage. Eat lunch.We review buying units, enrollment rate, and stay rate, and set the follow-up plan for people who didn't enroll in the room.
Your side: Make the follow-up calls.
The math
Where the savings show up
- $6,480 on breakfast: $18 less per person, for 180 people over two days
- $4,000 on outside AV
- $3,550 on hotel internet
- $1,800 on hotel power
- $506 on the VIP dinner
That's one event: 143 attendees, 38 enrollments, $238,098 in contracted revenue. The savings alone covered more than the cost of our fee.
| Recent client event | Attendees | Event revenue | Our fee as % of revenue |
|---|---|---|---|
| Physician-practice coach | 46 | $516,997 | 5.4% |
| Child-care business summit | 68 | $251,846 | 5.0% |
| Coaching community event | 143 | $238,098 | 6.3% |
| Sales-training event (price point under $10K) | 201 | $215,541 | 12.8% |
Most of our clients sell programs priced at $10,000 or more. At that price, one or two enrollments usually covers our fee.
From a real room
Repeat host
A physician-practice coach hosts twice, six months apart
Smaller room the second time (53 registered vs. 67), a higher enrollment rate, and about $21,800 less in expenses. Program price around $36,000.
“So grateful to work with such an amazing team who were dialed in from every step.”
Your side
Run a conservative version of your room
The enrollment rate starts lower than what our past rooms have done. Move the sliders to match your offer.
If our fee equals one or two enrollments, that's , which is . This is an illustration, not a quote or a promise. For a full projection, use the Event Revenue Calculator.
The cost of waiting
What staying put costs
Every event you produce without someone reading the contracts the way we do is another set of terms you can't renegotiate after you sign.
Another way in
Maybe it isn't a full production yet
Want to test it on one line item? Venue sourcing and contract negotiation are available on their own.
Let's look at your room together
On an Event Strategy Call we'll walk through your offer, your audience, and what an event could produce for you. If it isn't the right move yet, we'll tell you.
Results shown come from past client events. They are not typical and not a promise. Your results depend on your offer, your audience, your list, and your follow-through. Client names are shortened for privacy. Some cost and planning-time figures are estimates and are marked as such.