Creating
Powerful
Impact
Podcast

with Shay
Wheat

The show where we look behind the scenes of why and how leaders are making an impact and how you can too.

The trust trinity:
Influence Through Integrity

with Shay Wheat, CEO, Grace & Ease Productions and Eli Wilder, Founder of the Trust Trinity

What if the reason your audience isn’t buying… has nothing to do with your script—and everything to do with trust?

On this episode of Creating Powerful Impact, I’m joined by Eli Wilde—former top performer for Tony Robbins and the creator of the Trust Trinity™. We go deep into the psychology of ethical enrollment, identity-driven influence, and how embodied trust can dramatically shift your sales outcomes.

If you’re an expert, coach, or consultant selling premium offers, this episode will show you how to move beyond tactics and speak to the real decision-maker inside your audience: their identity.

🔍 What You’ll Learn in This Episode:

  • How to lead with trust—not pressure—to increase conversions

  • The 3 critical trust points your audience must feel before they say yes

  • Why over-teaching kills sales (and what to do instead)

  • The subtle power of belief “seeds” and identity-based storytelling

  • How to sell transformation—not just a product or process

  • What it takes to create true energetic alignment before you speak

Eli Wilde is the creator of the Trust Trinity™ and a master of identity-based influence. As Tony Robbins’ former top trainer, Eli has delivered over 3,000 presentations and now helps coaches, speakers, and purpose-driven entrepreneurs ethically increase conversions through embodied leadership and enrollment strategy.

🎁 FREE RESOURCE from Eli Download Eli’s best enrollment frames & tools

📖 Free Resource from Shay! 

⏱️ Key Moments in This Episode:

01:51 – The origin of the Trust Trinity™ and why people really buy

06:06 – The 3 levels of trust required for high-ticket sales
13:06 – Why scripts don’t work without embodiment
16:00 – How to seed beliefs and create stealth transformation
20:01 – The role of identity in buying decisions
27:00 – Biggest mistake heart-centered entrepreneurs make
33:00 – How to build a business that’s both profitable and deeply impactful

🔔 Don’t forget to subscribe, rate, and share this episode with someone who’s ready to create powerful impact.

Think you’d be a great guest on the show? Apply HERE.

Want to learn more about Shay and her work? 

Check out Grace and Ease Productions at https://graceandeaseproductions.com/

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On the Creating Powerful Impact podcast, your host, Shay Wheat, Certified Event Producer™, Founder & CEO of Grace and Ease Productions, Inc. talks with coaches, experts, and thought leaders that are creating a wave of change with the work they do in the world. She believes that everyone has a unique message that can positively impact the world and we deserve to hear their stories. #creatingpowerfulimpact