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The show where we look behind the scenes of why and how leaders are making an impact and how you can too.

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Staying Ahead in a Competitive Market

with Shay Wheat, CEO, Grace & Ease Productions
and Susan Friesen, Founder of eVision Media

Unbeknownst to her, Susan Friesen was sabotaging her own business growth. Her limitations as an entrepreneur were stifling her potential until one unexpected decision changed everything. Hiring a programmer catapulted her business forward, expanding her team and capabilities.
But little did she know, this was just the beginning of a journey that would forever reshape her understanding of brand positioning. Listen to the latest episode of Creating Powerful Impact to discover the surprising twist that transformed Susan’s business, and how it can revolutionize yours too.
In this episode, you will:
  • Learn how brand positioning drives business growth by attracting ideal clients and increasing sales. (2:01)
  • Discover how to build trust and create a positive first impression for potential clients, leading to more conversions and customer loyalty. (5:08)
  • Explore the challenges and benefits of hiring experts to support your brand positioning efforts, ensuring effective strategies and saving time and resources. (9:17)
  • Gain insights into the ongoing process of brand positioning and the need for constant attention and adaptation to stay ahead of the competition and maintain a strong market position. (16:29)
Susan Friesen, founder of the award-winning Canadian boutique web development and digital marketing agency, eVision Media, is a visionary brand strategist who works with entrepreneurs and small business owners who lack confidence and clarity in their online presence. Her passion for empowering female entrepreneurs to succeed in the digital world has earned her a reputation as a leading authority in the marketing industry. Tapping into her 20+ years of experience in branding and marketing, along with her unique ability to see the bigger picture, and bring it into reality, Susan helps clients simplify their marketing strategies through a proven process of success while providing personalized guidance every step of the way.
Connect with Susan:

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Check out Grace and Ease Productions at

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On the Creating Powerful Impact podcast, your host, Shay Wheat, Certified Event Producer™, Founder & CEO of Grace and Ease Productions, Inc. talks with coaches, experts, and thought leaders that are creating a wave of change with the work they do in the world. She believes that everyone has a unique message that can positively impact the world and we deserve to hear their stories. #creatingpowerfulimpact