What Could Your Next Event Actually Make?
Your ticket or offer price
Realistic attendance projection
Conversion rate (0.0 - 1.0)
Formula:
$5,000 × 50 × 30% = $75,000
Your Projected Event Revenue
Based on $37M in real event data
Real Event Benchmarks
20-person room
$150K - $300K
30-40% close rate
Virtual event (100 attendees)
$2.1M+
42% average close
Hybrid (50 in-person, 100 virtual)
$850K - $1.2M
35% close rate
3 Reasons Coaches Leave Money on the Table
Underpricing Your Offer
Many coaches leave $50K-$200K on the table by pricing too conservatively. Your expertise is worth premium positioning.
Poor Attendance Conversion
Without a clear funnel and follow-up sequence, you're converting only 15-20% of interested prospects instead of 35-45%.
No Post-Event Monetization
Treating events as one-time revenue instead of entry points to high-ticket coaching programs ($10K-$50K+).
Ready to Turn This Into Reality?
Book your Event Revenue Intensive with Shay to dive deeper into your specific event strategy and maximize your revenue potential.
Book Your Event Revenue Intensive