Creating
Powerful
Impact
Podcast
with Shay
Wheat
The show where we look behind the scenes of why and how leaders are making an impact and how you can too.
One Mindset Shift That Will Change Your Marketing Forever
with Shay Wheat, CEO, Grace & Ease Productions
and Draye Redfern, founder of FractionalCMO.com
Retention is the new sexy! Join host Shay Wheat and marketing authority Draye Redfern as they dive into a game-changing approach to scaling your business.
Listen as Draye reveals why, in marketing, “failure” is simply called “testing”—and how embracing this mindset can transform your strategy.
This episode covers Draye’s unique Anchor Framework, which focuses on mitigating risk, building recurring revenue, and humanizing your business to create long-term growth.
With insights from working with industry titans like Dr. Benjamin Hardy, Joe Polish, and Chris Voss, Draye offers practical steps to optimize your marketing for maximum impact.
🎧 Listen now to rethink how you scale your business and stop chasing leads!
Resources & Links:
- Free Diagnostic Report: report.fractionalcmo.com
- Connect with Draye: fractionalcmo.com
Key Moments:
- [3:14] How risk mitigation transforms your marketing strategy.
- [9:22] Why retention is the most underrated marketing strategy.
- [15:45] The Anchor Framework: Attract, Nurture, Convert, Humanize, Optimize, Retain.
- [22:08] Direct mail: A “dead” strategy making a big comeback.
As the founder of FractionalCMO.com, he helps thriving businesses scale through strategic marketing leadership, without the need for a full-time CMO.
Draye’s expertise lies in transforming traditional marketing into scalable systems that enhance engagement and improve conversions.
Through his marketing agency, Redfern Media, he has worked with over 1,000 financial advisors to redefine their strategies and build client-focused processes.
Known for his ability to systematize and streamline, Draye turns satisfied customers into passionate “Raving Fans.”
His innovative approach makes him one of the most sought-after experts in his field.
Think you’d be a great guest on the show? Apply HERE.
Want to learn more about Shay and her work?
Check out Grace and Ease Productions at https://graceandeaseproductions.com/