Join Shay Wheat as she interviews the dynamic marketing expert Mike Capuzzi, who challenges the status quo by revealing how local business owners can become five-mile famous and establish themselves as the only experts in their field by embracing imperfections and giving away free Shooks.
Mike Capuzzi will reveal the key solution that will help you build credibility and attract more customers. Discover how embracing authenticity and embracing imperfections can lead to phenomenal results for your business.
In this episode, you will be able to:
Mastering Shooks as a marketing strategy can transform your business.
Uncover the surprising benefits of giving away free books.
Establishing expertise in local communities can supercharge your business.
Learn the power of authenticity and embracing imperfections.
Discover the art of writing short, helpful books.
6:24 – Using a Shook in Your Marketing Plan
17:29 – Strategic Partner Network
19:31 – Overcoming Challenges
Mike Capuzzi is an acclaimed marketing guru who has been transforming the way business owners and entrepreneurs approach their marketing strategies for over 20 years. With a portfolio of 19 books, including two Amazon number one bestsellers, Mike’s expertise in the field is unparalleled. He is a firm believer in the power of authenticity and embracing imperfections, as he understands that it’s these unique qualities that truly make a business stand out. Through his innovative concept of “shooks” (short, helpful books), Mike helps local business owners create impactful marketing tools that not only establish them as experts in their community but also attract a wider audience. With his guidance, these concise and focused books become conversation starters and invaluable resources for business owners looking to make a lasting impact. Mike’s passion for helping others succeed is evident in his work, making him a go-to authority in the world of marketing.
On the Creating Powerful Impact podcast, your host, Shay Wheat, Certified Event Producer™, Founder & CEO of Grace and Ease Productions, Inc. talks with coaches, experts, and thought leaders that are creating a wave of change with the work they do in the world. She believes that everyone has a unique message that can positively impact the world and we deserve to hear their stories. #creatingpowerfulimpact