Creating
Powerful
Impact
Podcast
with Shay
Wheat
The show where we look behind the scenes of why and how leaders are making an impact and how you can too.
Why Live Events Still Outperform Funnels in 2025
with Owen Chambers, CEO & Co-Founder of The Professional Builder
Most businesses think funnels are the only way to grow. But Owen Chambers proves otherwise.
In this episode of Creating Powerful Impact, Shay Wheat talks with Owen about how he scaled from New Zealand to Texas using nothing but a stage, a simple system, and a clear offer.
Together, they explore why live events still outperform funnels in 2025, what U.S. businesses can learn from global markets, and how to scale high-ticket sales without stress.
“The best acquisition model we’ve ever used—and still use today—is a seminar. People sign up at the back of the room because trust is built live.”
Owen Chambers
In This Episode, You’ll Learn:
Why live events still outperform funnels for building trust and conversions in 2025.
The surprising differences between U.S. and international markets.
How to fill a pipeline in a new market with conversion events.
Which marketing trends are actually working now (and what’s no longer effective).
How to scale high-ticket sales without a massive team by focusing on systems.
Connect with Owen
Website: theprofessionalbuilder.com
Careers: careers.theprofessionalbuilder.com
LinkedIn: linkedin.com/in/owenchambersnz
Connect with Owen
Website: 
Careers: 
LinkedIn:
Free Gifts & Resources:
Free Gifts & Resources:From Shay: The Initial Event Planning Playbook – Your blueprint for creating profitable, purpose-driven events that convert.
⏱️ Key Moments in This Episode:
1:11 – Why he brought his event strategy from New Zealand to Texas
Owen shares why his team decided to take their proven live event model across the globe to the U.S.
2:26 – Why Texas was the right bet for The Professional Builder
He explains why Texas offered the perfect market to test their strategy—and why the timing mattered.
5:59 – How seminars shaped Owen’s sales model from the beginning
Owen reveals how early seminar-style selling influenced The Professional Builder’s approach to client acquisition.
9:45 – Why events still outperform funnels in 2025
Discover why in-person events continue to build trust and close high-ticket sales faster than digital funnels.
15:20 – U.S. vs. international markets: differences in buyer psychology
Owen highlights the surprising differences between American and global audiences—and what business owners need to adjust.
21:18 – What marketing trends are working now (and what stopped working)
From paid ads to automation, Owen breaks down what’s effective in 2025 and what strategies no longer deliver results.
28:40 – Scaling with systems instead of stress
Learn how systems allow builders and service providers to grow without adding chaos or massive overhead.
35:00 – Selling high-ticket without a massive team
Owen shares how to close high-ticket offers without needing a large sales force or endless infrastructure.
Download the Free Decision Threshold Blueprint
About Owen
Owen Chambers is the CEO and Co-Founder of The Professional Builder, an international company that has helped over 650 custom home builders transform their businesses through scalable systems, client acquisition strategies, and high-ticket conversion events. Based in New Zealand with a global footprint, Owen is a marketing-first strategist who proves that events are still the fastest way to build trust, close sales, and expand internationally.
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“Texas is the eighth-largest economy in the world. If events work there, they’ll work anywhere.”
– Owen Chambers
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Think you’d be a great guest on the show? Apply HERE.
Want to learn more about Shay and her work?
Check out Grace and Ease Productions at https://graceandeaseproductions.com/