Creating
Powerful
Impact
Podcast
with Shay
Wheat
The show where we look behind the scenes of why and how leaders are making an impact and how you can too.
The Psychology of Premium:
How Pricing Shapes the Clients You Attract
with Shay Wheat, CEO, Grace & Ease Productions
Are you undercharging for your transformational work — and wondering why it’s not converting?
In this solo episode, Certified Event Producer™ Shay Wheat unpacks what she calls The Premium Paradox — the surprising reason your “affordable” offer might be costing you the very clients you want most.
Inside this episode:
Why low prices repel high-value clients
How bargain pricing leads to burnout and bad reviews
Shay’s 5-part Price Psychology Matrix™ to confidently raise your rates
Real case studies from clients like Dr. T, Lisa Nichols, and Matt
A bonus mindset shift that changes how you sell for good
🔑 Key Moments:
04:55 – The $50 Rolex Test — Why underpricing signals low value to high-end clients
06:10 – The Premium Paradox — How lower-paying clients actually cost you more
08:00 – What Premium Clients Really Buy — (Hint: It’s not your price tag)
14:05 – The PRICE Psychology Matrix™ — Shay’s 5-part framework for charging with confidence
🎁 Download the Premium Positioning Playbook for free
📅 And if you’re ready for expert eyes on your event strategy, apply for a complimentary strategy session here:
eventsarepowerful.com
🔔 Don’t forget to subscribe, rate, and share this episode with someone who’s ready to create powerful impact.
Think you’d be a great guest on the show? Apply HERE.
Want to learn more about Shay and her work?
Check out Grace and Ease Productions at https://graceandeaseproductions.com/