Creating
Powerful
Impact
Podcast
with Shay
Wheat
The show where we look behind the scenes of why and how leaders are making an impact and how you can too.
My Go-To Strategies to Fill the Room Without Burning Out
My Go-To Strategies to Fill the Room Without Burning Out
with Shay Wheat, CEO, Grace & Ease Productions
If you’ve ever found yourself wondering how to actually fill a room with the right people, without burning out or blowing your ad budget, this episode is for you.
In Episode 167 of Creating Powerful Impact, I’m walking you through the 7 exact event marketing strategies we use behind the scenes to help our clients consistently sell out their live events. These aren’t flashy gimmicks—they’re grounded, repeatable moves that combine visibility, trust-building, and conversion psychology to drive real results.
Whether you’re running your first enrollment event or you’re a seasoned coach looking to scale attendance and impact, you’ll walk away with strategies you can implement right away.
🎁 Free Resources From Shay:
🎁 Want help planning your next event?
Grab my free Initial Event Planning Playbook at EventFreeGift.com — it’s the same step-by-step guide we use with our private clients.
⏱️ Key Moments in This Episode:
[01:02] Paid ads: How to lead with value and attract the right people
[02:53] Organic content: The trust-building formats that drive buzz
[04:34] Email marketing: The 3:1 rule that increases RSVPs without spamming
[06:31] Testimonials: How to capture and use them for maximum conversion
[14:02] Recap/sizzle videos: Your most powerful (and underused) sales tool
[16:00] Affiliate & influencer marketing: Expand reach without overspending
[20:58] Sell your next event at your current one—before the high fades
[23:06] Use virtual events to warm cold leads and boost in-person sales
🔔 Don’t forget to subscribe, rate, and share this episode with someone who’s ready to create powerful impact
Think you’d be a great guest on the show? Apply HERE.
Want to learn more about Shay and her work?
Check out Grace and Ease Productions at https://graceandeaseproductions.com/