Event Revenue Intensive | Shay Wheat

Event Revenue Intensive — Beta

Your next event could close
$150K or more.
Let's build the strategy.

In 90 minutes, you'll walk away with a custom event revenue plan built on 12 years and $37M in live event sales. Not a template. Not a course. Your specific offer, your audience, your number.

Book Your Intensive $497 • 90 minutes • 4 spots per month
$37M+
Revenue generated through live events
300+
Events produced across formats and industries
60%+
Close rate in a well-structured room

"20 people in a room. $13,000 offer. 12 closed. $156,000 in one weekend. The room size wasn't the variable. The structure was."

Real client result • Grace & Ease Productions

You have a proven offer.
You're tired of selling it one call at a time.

This intensive is for coaches, consultants, and experts with a high-ticket offer of $5,000 or more who are ready to move from one-on-one sales to one-to-many conversion.

  • You have more leads than time and sales calls are eating your calendar
  • You know a live event is the answer but have no idea how to structure it to actually close
  • You've tried an event before and it didn't convert the way you expected
  • You want a real number, a real strategy, and someone who has done it hundreds of times

One session.
A complete event revenue strategy.

This is not a discovery call. You'll leave with a custom plan built around your specific offer, audience size, and revenue goal.

  • 01

    Your event format and structure

    Virtual or live, 1-day or 3-day, intimate or large. We choose the right container for your offer and your audience.

  • 02

    Your revenue projection

    A realistic number based on your offer price, expected attendance, and a close rate built on 300 real events.

  • 03

    Your agenda blueprint

    Day-by-day flow including when content builds trust, when the offer is introduced toward end of day two, and when the repitch lands morning of day three.

  • 04

    Your offer moment strategy

    How to introduce the offer so the room is ready. Not sold to. Ready. This is the variable most coaches get wrong.

  • 05

    Your post-event follow-up plan

    One client closed $1.1M at her event. A structured follow-up plan generated another $1M after it ended. The event opens the door. Follow-up closes it.

  • 1

    Book and pay

    Secure your spot below. You'll receive a short pre-session intake to complete before we meet.

  • 2

    90-minute strategy session on Zoom

    We audit your offer, your audience, and your goals. I build your event revenue strategy live on the call.

  • 3

    Walk away with your blueprint

    A complete written strategy you can hand to a team or execute yourself. No vague advice. Specific steps.

Beta pricing
$497 One time
No recurring fees
90-minute private strategy session on Zoom Custom event revenue projection Agenda blueprint for your specific offer Offer moment and repitch strategy Post-event follow-up plan Written summary delivered after the session

Choose a time that works for you. Then complete step 2 to lock it in.

Enter your details below to get confirmed and added to the system.

4 spots available per month. Beta pricing closes when the cohort fills.

Do I need to already have an event planned?

No. Most clients come with an offer and an audience but no event structure yet. That's exactly what we build.

What if I've never run a live event before?

This is designed for that. You'll leave knowing exactly what your first event should look like, what it should cost, and what it should realistically make.

What size offer does this work for?

The intensive is built for high-ticket offers of $5,000 or more. The math works best when the offer justifies the event investment.

Is this a sales call for a bigger program?

No. This is the deliverable. You're buying a strategy session, not an audition for something else. If you want to keep working together after, we can talk. It's not the agenda.

Virtual or in-person events?

Both. I've produced $2.1M virtual events and $156K intimate in-person rooms. We'll determine which format fits your situation.

One event can change
the entire shape of your business.

Stop closing one client at a time. Let's build the room that closes them all.

Book Your Event Revenue Intensive

$497 • 90 minutes • 4 spots per month

Event Revenue Intensive - Grace and Ease Productions

Event Revenue Intensive — Beta

Your next event could close
$150K or more.
Let's build the strategy.

In 90 minutes, you'll walk away with a custom event revenue plan built on 12 years and $37M in live event sales. Not a template. Not a course. Your specific offer, your audience, your number.

Book Your Intensive

$497 • 90 minutes • 4 spots per month

SW

Shay Wheat

Founder, Grace & Ease Productions • $37M+ generated across 300+ events

The proof

$37M+

Revenue generated through live events

300+

Events produced across formats and industries

60%+

Close rate in a well-structured room

"20 people in a room. $13,000 offer. 12 closed. $156,000 in one weekend. The room size wasn't the variable. The structure was."

Real client result • Grace & Ease Productions

Who this is for

You have a proven offer.
You're tired of selling it one call at a time.

This intensive is for coaches, consultants, and experts with a high-ticket offer of $5,000 or more who are ready to move from one-on-one sales to one-to-many conversion.

  • You have more leads than time and sales calls are eating your calendar
  • You know a live event is the answer but have no idea how to structure it to actually close
  • You've tried an event before and it didn't convert the way you expected
  • You want a real number, a real strategy, and someone who has done it hundreds of times

What we build together

One session.
A complete event revenue strategy.

This is not a discovery call. You'll leave with a custom plan built around your specific offer, audience size, and revenue goal.

01

Your event format and structure

Virtual or live, 1-day or 3-day, intimate or large. We choose the right container for your offer and your audience.

02

Your revenue projection

A realistic number based on your offer price, expected attendance, and a close rate built on 300 real events.

03

Your agenda blueprint

Day-by-day flow including when content builds trust, when the offer is introduced toward end of day two, and when the repitch lands morning of day three.

04

Your offer moment strategy

How to introduce the offer so the room is ready. Not sold to. Ready. This is the variable most coaches get wrong.

05

Your post-event follow-up plan

One client closed $1.1M at her event. A structured follow-up plan generated another $1M after it ended. The event opens the door. Follow-up closes it.

How it works

Three simple steps.

1

Book and pay

Secure your spot below. You'll receive a short pre-session intake to complete before we meet.

2

90-minute strategy session on Zoom

We audit your offer, your audience, and your goals. I build your event revenue strategy live on the call.

3

Walk away with your blueprint

A complete written strategy you can hand to a team or execute yourself. No vague advice. Specific steps.

Reserve your spot

Beta pricing

$497

One time • No recurring fees

  • 90-minute private strategy session on Zoom
  • Custom event revenue projection
  • Agenda blueprint for your specific offer
  • Offer moment and repitch strategy
  • Post-event follow-up plan
  • Written summary delivered after the session
Book Your Spot

4 spots available per month. Beta pricing closes when the cohort fills.

Common questions

Frequently asked questions

Do I need to already have an event planned?

No. Most clients come with an offer and an audience but no event structure yet. That's exactly what we build.

What if I've never run a live event before?

This is designed for that. You'll leave knowing exactly what your first event should look like, what it should cost, and what it should realistically make.

What size offer does this work for?

The intensive is built for high-ticket offers of $5,000 or more. The math works best when the offer justifies the event investment.

Is this a sales call for a bigger program?

No. This is the deliverable. You're buying a strategy session, not an audition for something else. If you want to keep working together after, we can talk. It's not the agenda.

Virtual or in-person events?

Both. I've produced $2.1M virtual events and $156K intimate in-person rooms. We'll determine which format fits your situation.

One event can change
the entire shape of your business.

Stop closing one client at a time. Let's build the room that closes them all.

Book Your Event Revenue Intensive

$497 • 90 minutes • 4 spots per month

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