I'm already at capacity. I can't add planning an event on top of everything.
You're right to protect your calendar. You're delivering for clients, leading your team, and running the business. If you were also the event planner, that event would cost you weeks you don't have.
Hiring a producer is how the event comes off your calendar. Your part shrinks to the decisions only you can make and the stage only you can stand on. We carry the rest.
In their words
Hosts who felt the same way
From clients and partners we've produced events with.
“Not only do I not have to do it all, I also don't have to think about it all.”
“Shay's insights, systems, and structures allow my focus and my creative energy to go to what matters to me most, which is the content and the delivery.”
“She has provided a significant level of clarity around what I need to do to prepare for my first in-person event. I'm feeling very supported in all the logistics.”
The production, phase by phase
What moves off your plate
Tap a phase to see what we do and what stays with you.
We map who should be in the room, what they need to believe before the offer, and when it comes. This is the conversion architecture of the event.
Your side: One strategy session. Approve the plan.We send RFPs to several hotels, bring you a short list, and negotiate the contract: attrition, food and beverage minimums, AV, and room-block audits. One line removed from one venue contract saved a client $15,000.
Your side: Pick from the short list.Every line item, every deposit date, and the payment plans venues and vendors will usually accept. You know when money is due before it's due.
Your side: Approve the budget.A ticket tracking sheet that separates tickets sold, people likely to come, and confirmed attendees. We flag a gap early, while there's still time to close it.
Your side: Your list, your marketing, your invitations.A minute-by-minute run of show built around the offer. AV, vendors, a speaker liaison, and clear roles for your team.
Your side: Review it and rehearse.We lead your team on site, handle what comes up, and keep you on time, fed, and grounded.
Your side: Be on stage. Eat lunch.We review buying units, enrollment rate, and stay rate, and set the follow-up plan for people who didn't enroll in the room.
Your side: Make the follow-up calls.
The math
Count the decisions, not the hours
Your side, start to finish: approve the plan, pick the venue from a short list, approve the budget, fill the room with your list, rehearse, and teach. Seven phases of production run without you holding them.
From a real room
First event
A coach for creative entrepreneurs hosts her first live event
About two months of planning and roughly $22,000 in production cost. Twelve of twenty people enrolled, which is 60% of the room.
Production cost and planning time are estimates.
“I had a lot of anxiety about doing my first live event. It was a big financial investment. My first live event resulted in 6 figures plus in cash for my business.”
The cost of waiting
What staying put costs
The event you keep moving to "when things calm down" is often the thing that would create the calm. Twenty people in one room enrolled twelve clients. Think about how many one-on-one sales calls that replaces.
Another way in
Maybe it isn't a full production yet
Not ready to hand off a whole event? Start with a Strategy Call or a run-of-show review. You keep the logistics, and you get the structure that makes the room enroll.
Let's look at your room together
On an Event Strategy Call we'll walk through your offer, your audience, and what an event could produce for you. If it isn't the right move yet, we'll tell you.
Results shown come from past client events. They are not typical and not a promise. Your results depend on your offer, your audience, your list, and your follow-through. Client names are shortened for privacy. Some cost and planning-time figures are estimates and are marked as such.