I don't want to run one of those pitch-fest events.
Good. Neither do we. You've probably sat through one: hard closes, countdown timers, people rushed to the back of the room.
Enrollment is an extension of service. When a room is designed well, the offer is the obvious next step for the people who need it, and an easy no for everyone else.
In their words
Hosts who felt the same way
From clients and partners we've produced events with.
“We want to have a really loving, compassionate energy in the room. And with you and your team, we were able to create that.”
“Shay's leadership creates a safe space for our attendees to move to their next and best level, and to fulfill their own personal and professional dreams by joining us.”
“As an attendee, I can feel how much time, thought and attention goes into making sure that everyone has a wonderful experience.”
The production, phase by phase
How an invitation gets designed
Tap a phase to see what we do and what stays with you.
We map who should be in the room, what they need to believe before the offer, and when it comes. This is the conversion architecture of the event.
Your side: One strategy session. Approve the plan.We send RFPs to several hotels, bring you a short list, and negotiate the contract: attrition, food and beverage minimums, AV, and room-block audits. One line removed from one venue contract saved a client $15,000.
Your side: Pick from the short list.Every line item, every deposit date, and the payment plans venues and vendors will usually accept. You know when money is due before it's due.
Your side: Approve the budget.A ticket tracking sheet that separates tickets sold, people likely to come, and confirmed attendees. We flag a gap early, while there's still time to close it.
Your side: Your list, your marketing, your invitations.A minute-by-minute run of show built around the offer. AV, vendors, a speaker liaison, and clear roles for your team.
Your side: Review it and rehearse.We lead your team on site, handle what comes up, and keep you on time, fed, and grounded.
Your side: Be on stage. Eat lunch.We review buying units, enrollment rate, and stay rate, and set the follow-up plan for people who didn't enroll in the room.
Your side: Make the follow-up calls.
The math
What a designed invitation looks like from the seat
- Attendees know from the start there will be an invitation
- The teaching is complete on its own, whether they enroll or not
- The offer arrives when the room is ready, not on a timer
- A no is respected, and follow-up honors it
People don't stay through an offer they feel pushed into. They stay because they want to know what's next.
From a real room
First event
A coach for creative entrepreneurs hosts her first live event
About two months of planning and roughly $22,000 in production cost. Twelve of twenty people enrolled, which is 60% of the room.
Production cost and planning time are estimates.
The cost of waiting
What staying put costs
If you avoid the invitation, the people who need your program the most leave the room without a way to get it.
Another way in
Maybe it isn't a full production yet
Want to practice the invitation first? The Enrollment Moment lets you design one in a smaller online format before you take it into a room.
Let's look at your room together
On an Event Strategy Call we'll walk through your offer, your audience, and what an event could produce for you. If it isn't the right move yet, we'll tell you.
Results shown come from past client events. They are not typical and not a promise. Your results depend on your offer, your audience, your list, and your follow-through. Client names are shortened for privacy. Some cost and planning-time figures are estimates and are marked as such.