Build a Masterclass that Sells - Without the Guesswork
We design your session, your pitch, and your entire enrollment experience using Shay's proven framework used by 7-figure hosts to consistently convert 20–30% of masterclass attendees into clients.
Introducing The Enrollment Moment™ Playbook
Perfect for coaches, creatives, and thought-leaders ready to stop guessing and start selling with a masterclass that does the work for them.
Build a Masterclass that Sells - Without the Guesswork
We design your session, your pitch, and your entire enrollment experience using Shay's proven framework used by 7-figure hosts to consistently convert 20–30% of masterclass attendees into clients.
Introducing The Enrollment Moment™
Perfect for coaches, creatives, and thought-leaders ready to stop guessing and start selling with a masterclass that does the work for them.
Trusted by 7-Figure Coaches, Creative and Thought Leaders Across the World
And So Many More
Why Most Online Events Struggle to Convert
You show up, teach your heart out, and deliver massive value.
But when it’s time to enroll… the momentum drops.Whether it’s a webinar, masterclass, or virtual workshop—the problem isn’t you.
It’s the missing structure behind the “yes.”
Most hosts focus on delivering content…
But enrollment doesn’t happen from content alone.
It happens in a single, powerful moment—when everything clicks for your audience.
👉 That’s what we build together.
The Enrollment Moment™
Playbook
Total Value: $4,050
Bonus: Prompt Vault ™
Access to Internal GPT prompts used to name, frame and convert offers
Value: Over $500
Total Value With The Prompt Vault™: $4,550
Just ONE “Yes” pays for the whole thing.
What You Actually Get
(And Why it Works)
This isn’t a webinar template. It’s a transformation.
Here's how we build your YES:
Offer-to-Yes Interview™
You talk. We prompt. We extract your brilliance—your offer, your voice, and what actually makes people say yes.
Offer Positioning Blueprint
A strategic summary of your offer’s structure, promise, and positioning used as the foundation for all assets, No more vague “transformation” talk. We clarify exactly what you're selling, who it's for, and how to message it.
AI² Session Build
Our GPT-powered assistant builds your entire session structure from scratch - aligned, strategic, and deeply you.
The Enrollment Blueprint
A done-for-you Run of Show that maps every beat, transition, and belief shift your audience needs to move forward.
The Masterclass Map™
Your delivery-ready session—scripted, structured, and personalized to your brand.
Funnel Copy Pack
We write the opt-in page, confirmation page, emails, and social posts—all aligned with the strategy that sells.
Message-to-Market Calibration Call™
You don’t go live without us checking it all. Together, we refine your message, tone, and delivery.
Why This Isn’t Just Another Webinar Script
This isn’t a recycled funnel template or some paint-by-numbers pitch strategy.
The Enrollment Moment™ is Shay’s belief-first framework—designed to help coaches and transformational leaders go from “I hate selling” to “I’m booked solid.”
We build your session to align with your energy, your ethics, and your voice—while still converting at a high level.
Because when your enrollment moment is mapped to the actual beliefs your audience needs to say yes…
✅ It doesn’t feel like pushing.
✅ It doesn’t feel like proving.
✅ It doesn’t feel like selling.
It feels like service.
It feels like power.
It feels like you.
How Evelyn Went From Skipping the Pitch to Enrolling With Confidence
Evelyn Knight is a magnetic, TEDx speaker, crowd-favorite, and natural storyteller. She lights up any stage.
But during her events, one thing kept going sideways:
She kept running out of time to make her offer.
Caught in the moment, answering audience questions, sharing stories, Evelyn’s sessions would end with either a rushed pitch… or none at all.
Her belief?
“If I just give enough value, people will want to work with me.”
The truth? An invitation is part of the transformation. Not a postscript.
We didn’t dim her brilliance.
We built a structure to hold it.
When Evelyn stepped into her Enrollment Moment™, we gave her the structure to let her brilliance shine, without losing the room or the offer. She followed the Enrollment Arc™, stayed present, and delivered a powerful invitation that felt aligned.
The result?
✅ 18% of the room converted
✅ From an audience of child care providers—people not typically flush with cash
✅ All without pushing, proving, or forcing anything
Because when your delivery is built to hold space and create momentum…
People say yes from a place of trust – not pressure.
“I sold 7 clients from 23 attendees, without sounding salesy.”
Want your brilliance to lead the room and the sale?
This is For You If . . .
- You’ve already helped people and your offer delivers real results
- You want to sell without feeling salesy or pushy
- You’re tired of over-teaching and ready to enroll with intention
- You’re craving a structure that reflects your brilliance and gets results
- You’re ready to show up with clarity, own your voice, and guide your audience to a grounded yes
Here’s What Happens After We Work Together
You walk away with your custom Enrollment Moment™ Playbook
A ready-to-use session plan that turns engaged attendees into eager yeses—without feeling scripted or salesy.
You step into your next event knowing exactly what to say and when to say it
No more winging it. You’ll lead with clarity, confidence, and an invitation that lands.
You finally feel like YOU on camera—relatable, confident, and effective
You’re not performing. You’re connecting—and the right-fit clients say yes.
You start converting - consistently
Because the moment is built to work with you, not against you.
Our clients regularly walk into their next event with a proven playbook
and walk out with clients
This isn't For You If . . .
You don’t have a clear offer or transformation
You’re looking for a plug-and-play webinar template
You’re not willing to lead your audience toward a decision
But if you're ready to stop “educating” and start enrolling
This is Your Moment!
Let's Build It!
This isn't For You If . . .
You don’t have a clear offer or transformation
You’re looking for a plug-and-play webinar template
You’re not willing to lead your audience toward a decision
But if you're ready to stop “educating” and start enrolling
This is Your Moment!
Let's Build It!
FREQUENTLY ASKED QUESTIONS
A fully built, fully aligned signature session. One you can use for a masterclass, webinar, or sales event—scripted, structured, and designed to convert. You’ll also get funnel copy, delivery support, and lifetime access to our Prompt Vault™.
This isn’t a copy-paste webinar. We co-build your message based on your actual offer, audience, and voice. The result? A session that feels like you—and sells like crazy.
2 calls. One short recording. The rest is done for you or AI-assisted. Most clients go live within 10–14 days.
This is about message-to-market alignment. Even if your list is small, the right words, structure, and energy can create high-leverage conversion. (Especially for JV, ads, or event-based launches.)
Great question—and it’s a critical piece.
The Enrollment Moment™ works best when your offer is already in place or mostly dialed in. If you’re still refining it, we recommend starting with a private consulting call first.
In that session, we’ll help you:
Clarify your core transformation
Distill the real value behind what you offer
Ensure your Enrollment Moment™ is built on a rock-solid foundation
Once your offer is aligned, we can craft the masterclass or webinar that actually converts.
👉 Click here to book an Offer Strategy Call
(It’s the perfect place to start if your offer still feels fuzzy.)
(Bundled with the Enrollment Moment™)
Then this is for you. Most webinars fail because they start with the content. We start with the offer, the buyer’s belief journey, and the real emotional moment that makes someone say yes.
If you sell a high-ticket transformation (service, experience, certification, consulting), yes. This process has worked for medical professionals, speakers, financial experts, and educators.
Yes – and here’s how it works.
We build The Enrollment Moment™ specifically around one high-leverage offer. That’s how we get the structure, belief shifts, and emotional pull just right.
But once you have the session built, you’ll be able to reuse and adapt the framework again and again.
Many clients repurpose the flow, Prompt Vault™, and even the slide prompts across future offers, audiences, and launch formats.
Think of it as your personal conversion engine—tuned to one offer, but flexible enough to scale across your product suite.
Yes. You’ll have two live calls and the option to submit your session for personalized feedback before going live (using the upgrade option). We’re not sending you into the wild alone.
Wonderful! Let’s connect. Just sent an email to the team at team@shaywheat.com, and let us support you.
Ready to Lead with Alignment?
If you’re ready to deliver a session that reflects who you are – and that actually enrolls the right people into your work – this is your moment.
Let’s build your masterclass from the inside out.
Shay Wheat is the founder of Grace & Ease Productions and the creator of The Enrollment Moment™.
With over a decade producing 7-figure events for transformational leaders – including Lisa Nichols – Shay now helps emerging coaches, authors, speakers and leaders craft enrollment-ready masterclasses that feel authentic and convert with ease.
She blends soulful strategy, belief psychology, and live event mastery to help you stop guessing… and start enrolling.
MEET YOUR GUIDE
In my opinion, she is the absolute best event producer I have ever worked with and has helped her clients create amazing experiences for their participants.
She brings incredible insight and expertise to events that uplevel them so the entire team feels supported and confident.
Thanks to Shay’s support, experience and grounded loving presence, my first live event was powerfully transformational for all who attended, and it resulted in 6 figures plus, in cash for my business.
Shay has been amazing to work with in so many ways.
We hired her to help manage and plan our first big event with over 200 attendees. She’s a master at what she does and I don’t think we could have done it without her. Our team loved working with her too, and it’s always great to work with people you like.
Shay, you are absolutely amazing!
Grace & Ease made this day seamless for me and for my team, as we support 150 entrepreneurs. I know we changed lives today. I can’t recommend Shay Wheat and her team enough.
When you can walk in and go “That is exactly how I envisioned it in my brain and I didn’t even have to tell you that’s what I wanted”.
“Shay Wheat was FANTASTIC to work with.
Even if you are starting out and have the opportunity to work with her through her ”Powerful Event Process” or are ready to go BIG and have her run your event… She is WORTH it!!! I am so grateful that Shay took us on as her client and I look forward to a continued relationship with her in the future.
Shay is the best Event Producer in the Industry!
She thinks of every detail and handles all the logistics . . . which allows us to be fully present with our audience and rock our event.
When I realized that I could completely put my trust in Shay and in her team . . .
to handle all of the moving parts to create an incredibly successful, connected, intimate, and beautiful experience, not only was it an amazing experience for me and my team, but it was an amazing experience for all of our attendees. I don’t think, I’ll ever work with another event producer, other than Shay Wheat.
My first three-day live event was the most amazing and magical experience.
I am so grateful and true pleasure of working with Shay Wheat and her amazing, amazing team. I absolutely could not have done it without her, because every week leading up to the event, we had meetings to cover every single important detail to make it as successful as it was We exceed over a half-million dollars, but beyond the money is about how I’m able to make a much bigger difference for people. Thank you so much Shay, for everything you did for me, and for my team, to help us and hold us accountable to every detail, even when I was in break-down. I love you so much and I can’t wait for our next event together.
At Grace & Ease Productions, Inc., we don’t just produce events—we build scalable business ecosystems that convert.
We partner with coaches, consultants, and expert entrepreneurs to design conversion-driven events that don’t just fill the room—they fuel your next level of growth. Whether you’re hosting a three-day virtual experience, a high-ticket webinar, or a luxurious in-person retreat, we start with your offer and reverse-engineer every element to generate trust, community, and predictable revenue.Led by Certified Event Producers™, our team delivers more than logistics—we bring strategy, structure, and soul to every event. From mapping the client journey to optimizing the revenue plan, we help you create transformational experiences that not only feel effortless but are rooted in intentional, measurable outcomes.
This isn’t event planning. This is business acceleration, done with grace and ease.
Our work has helped clients:
Generate over $35 million in revenue
Welcome more than 4,400 new clients
Impact the lives of 35,000+ attendees
Create consistent 6- and 7-figure event outcomes without team burnout or launch chaos
When you work with us, you’re locking arms with experts who see the big picture and the fine details. We help you craft events that extend beyond the stage—fueling retention, community, and long-term growth