Creating
Powerful
Impact
Podcast
with Shay
Wheat
The show where we look behind the scenes of why and how leaders are making an impact and how you can too.
Engaged… But Not Enrolled?
Here’s the Real Reason Your Events Aren’t Converting
with Shay Wheat, CEO, Grace & Ease Productions
You delivered powerful content. Your audience was inspired, taking notes, nodding along, even cheering. But when it came time to enroll… the sales didn’t follow.
Sound familiar?
In this solo episode, Shay Wheat, Certified Event Producer™ and founder of Grace & Ease Productions, reveals what’s really going on — and it’s not your offer or your content. It’s an invisible barrier called the Decision Threshold™.
Drawing from real client case studies (like how Lisa doubled her revenue and how Sarah turned her Ireland-based event into a conversion engine), Shay introduces the DECIDE Method™ — a step-by-step framework designed to align your events with how high-ticket clients actually make transformational decisions.
💡 In This Episode, You’ll Learn:
✅ Why engagement ≠ enrollment (and the 3 illusions that trick most event hosts)
✅ The truth about emotional vs. logical decision making
✅ How to use the DECIDE Method™ to create identity-aligned, action-driving experiences
✅ What happened when one coach simplified her offer — and increased sales by 163%
🎁 Download Shay’s Decision Threshold Blueprint: 5 Shifts That Drive Conversions
📅 And if you’re ready for expert eyes on your event strategy, apply for a complimentary strategy session here: eventsarepowerful.com
⏱️ Key Moments in This Episode:
1:06 – The Invisible Barrier: The Decision Threshold™
2:04 – Lisa’s Story: High Engagement, Low Conversions
3:54 – The 3 Conversion Illusions
7:50 – What Engagement Really Means (and What It Doesn’t)
12:28 – The 104% Revenue Shift: Lisa’s Redesign
15:20 – The DECIDE Method Overview
- 31:00 – 3 Immediate Action Steps to Cross the Decision Threshold
🔔 Don’t forget to subscribe, rate, and share this episode with someone who’s ready to create powerful impact.
Think you’d be a great guest on the show? Apply HERE.
Want to learn more about Shay and her work?
Check out Grace and Ease Productions at https://graceandeaseproductions.com/