Creating
Powerful
Impact
Podcast
with Shay
Wheat
The show where we look behind the scenes of why and how leaders are making an impact and how you can too.
Why Email Marketing Fails: Dave Lee Reveals How to Clean Your List, Boost Deliverability, and Protect Your Reputation
Why Email Marketing Fails: Dave Lee Reveals How to Clean Your List, Boost Deliverability, and Protect Your Reputation
If your list isn’t converting, it’s not just strategy, it could be sabotage. Here’s what to fix first.
In this power-packed episode, Shay Wheat welcomes David Lee, marketing automation veteran and co-founder of PlusThis, SixthDivision, and ListDefender.
They explore how neglected email lists, tech overwhelm, and outdated strategies are silently sabotaging entrepreneurs—and what to do about it.
Whether you run events, sell digital products, or rely on email to drive sales, this conversation will change how you think about your CRM, your client journey, and your bottom line.
🎯 What You’ll Learn:
70% of your list is dead: Why most email lists are sabotaging deliverability
Stop the bot invasion: How fake opt-ins are tanking your campaigns
Fix the follow-up: Tools that simplify registration and re-engagement
⏱️ Key Moments in This Episode:
- 03:30 – The real gap in the automation market: Tools vs. implementation
- 07:00 – The second business that scaled faster than the first
- 10:03 – Neglected asset: Why most email lists are digital landfills
- 12:00 – Deliverability issues explained (and why it’s not your platform)
- 13:45 – SPF, DKIM, DNS: Tech checks that most people skip
- 15:20 – Bots, extortion, and how real emails get fake data
- 20:10 – List re-engagement strategy: Clean, segment, rewarm
- 21:50 – Automating events: Tools for registration, show-up, and follow-up
- 24:50 – Behind-the-scenes with Slottable & PlusThis integrations
- 26:00 – Using AI for content, customer service, and smarter segmentation
📬 Want to Fix Your Deliverability Fast? Connect with Dave Lee
🔹 Facebook: facebook.com/dave.lee
🔹 LinkedIn: linkedin.com/in/davelee123
🔹 Website: www.plusthis.com
🔹 Email Hygiene Tool: www.listdefender.com
🔹 Event Registration & Check-In Tool: www.slottable.com
🎁 Free Gift: Download Campaigns of the Titans — a behind-the-scenes look at real-world marketing automation campaigns from top entrepreneurs: 👉 campaignsofthetitans.com
🔔 Don’t forget to subscribe, rate, and share this episode with someone who’s ready to create powerful impact
“Every time you email bad data, you're teaching Gmail to ignore you, even for your best leads.” – Dave Lee
Think you’d be a great guest on the show? Apply HERE.
Want to learn more about Shay and her work?
Check out Grace and Ease Productions at https://graceandeaseproductions.com/